For a marketing video, it is very important to choose subjects who the target audience will connect to the best. In addition, the cast of a marketing video should be able to articulate the brand message in an elegant and precise way.
A concert video on the other hand will depend on who the musical performer(s) are and who and what the producer of the video wants the focus to be. Beyond the concert itself, it is important to decide what other individuals may be needed to appear on camera. For example, casting the proper fans to speak about the musical act may be very important for interviewing purposes.
Legal videos have a very interesting and important casting question. Who will best connect with and persuade the targeted audience most effectively? Is the attorney’s client the best individual to cast to get across the story, or are there other people that could support and create an even more emotionally effective message?
Many people may not think casting exists in a documentary video production, however, this is incorrect. Documentary video production casting is extremely important, it just takes a different form from a traditional casting philosophy. Deciding who should be in a documentary video production ranges from choosing who should be interviewed, to who should be on camera in any other fashion.
On the other hand, when people think of casting, they are usually referring to selecting actors and actresses for a narrative video production. Actors and actresses are picked to play specific roles in a narrative video production. These roles may be fiction or non-fiction, they may even be characters that are based on the actors or actresses themselves.
Lastly, a web series will follow very similar practices to their respective genre of video, documentary or narrative video production. The only difference is that the character’s cast in a web series will be involved in more short videos than one longer form video production.
Please provide us with some details about your video production project.
The movie casting process starts during pre-production to decide who and what type of subject is going to be used for a movie, video production, or other type of performing arts medium. Casting begins with choosing the type of production (marketing video, concert video, legal video, documentary, narrative, web series, etc.)
Casting and acting are an amazing art of channeling one’s emotion into portraying a being or character. With an actor among our producers we have the highest quality Denver movie casting services of any Denver based video production studio.