If you are anything like me, then the two hot movie seasons of the year (Summer Blockbuster and Winter Awards season) are not the only seasons when you are in the theater on a weekly basis. Instead, you make your way to your local movie theater no matter what cinematic season we are currently in.
The first and most important time of the year for films is the Summer Blockbuster season that usually begins (officially) on the first Friday of May and ends the second or third Friday in August. However, there tends to be one or two films released in mid to late March or April that unofficially start the season. 2012’s season unofficially began with the March 23 release of The Hunger Games. The official start was the May 4th release of The Avengers and the season ended with the August 17th release of The Expendables.
The second and worst season for box office profits follows the Summer Blockbuster season and usually ends late September/early October. Because of how bad the box office numbers are for this period of time (the top movie may be lucky to make 10 million its opening weekend), I like to label this time period as the “Movie Going Hiatus.”
While 2012 had the best summer numbers we have had in years (even though attendance decreased), the Movie Going Hiatus has been one of the box office’s worst in years. Hopefully, the September 21 release of Trouble with the Curve (starring Clint Eastwood) will take us into Winter Award season.
During the highest quality movie season of the year, lighter blockbusters and the best and most mainstream films from the festivals are released. I believe it is fair to say that approximately seventy-five percent of films nominated for a best picture award have their worldwide release date within this season. The 2012/2013 Winter Award season should end with the release of Gangster Squad and Hansel and Gretel: Witch Hunters on January 11.
The fourth and final season consists of people catching up on award-nominated films, along with the release of lackluster flicks, with very few actually making an impact on the box office. We are then thrown right back into the season of Summer Blockbusters.
We are hopefully a couple weeks away from getting out of the worst box office slump in years, which made a little over 52 million dollars this past weekend. I am optimistic, because if anyone could get us out of the slump, it is Mr. Eastwood.
By: Jonathan Havey | Editor-in-Chief